Founder of 3 Sheeps Brewing Grant Pauly’s story starts in his family’s concrete business and takes a bold turn into beer – after a handshake deal at a local brewpub launched what’s now a thriving, award-winning brewery known for creativity and craftsmanship. He built 3 Sheeps Brewing from the ground up, balancing passion with practicality, and along the way learned how to build a brand that stands out in a crowded market, manage supplier relationships the right way, let customer demand drive innovation, and keep cash flow king while staying creative.
In this episode, we explore:
(00:00) Barrel-aging beer explained
(04:13) How barrel aging enhances flavor
(07:41) Hops, prices and recipe stability
(11:27) Rebel Kent, a unique amber
(15:12) Crafting drinks for Wisconsin
(18:00) Boosting grocery store sales
(21:50) Why entrepreneurship takes grit
(23:06) Teamwork, challenges, and beer
Links mentioned in this episode: